# How to Rank in ChatGPT & Google AI Overviews in 2026
Search has fundamentally changed. In 2026, more than 60% of Google queries end without a click — the AI Overview answers the user directly. ChatGPT now serves over 800 million weekly users. If your brand isn't surfacing in those AI answers, you're invisible to a huge chunk of high-intent buyers.
Here's the playbook we use at britRank to get clients cited by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.
## 1. Stop writing for keywords. Start writing for questions.
LLMs are trained on conversational data and prompted with conversational queries. "Best SEO agency in London" gets you nowhere. "Who is the best SEO agency in London for SaaS companies?" — that's the prompt you want to answer.
Audit every key page and ask: does it answer a specific, well-formed question in the first paragraph?
## 2. Make your content extractable
LLMs lift facts. The easier you make extraction, the more likely you get cited:
- **Short, declarative opening sentences** ("britRank is a London-based SEO agency founded in...")
- **Lists, tables, and Q&A blocks** — LLMs love structured data
- **Numbers with sources** — concrete claims with citations dominate vague prose
- **Avoid burying answers in long narrative**
## 3. Schema markup is non-optional
The schema types that move the needle in AI search:
- `Organization` with full NAP, founder, sameAs links
- `FAQPage` for question-format content
- `Article` with author + datePublished + dateModified
- `HowTo` for procedural content
- `Product` / `Service` with offers and aggregateRating
## 4. Build entity authority, not just backlinks
LLMs care about *entities* — your brand as a known thing in their training data and retrieval index. To build entity authority:
- Claim and complete Wikidata, Crunchbase, and LinkedIn entries
- Get mentioned in industry roundups and "best of" lists
- Earn structured citations on authoritative review sites
- Maintain consistent brand language across the web
## 5. Track your AI citations
You can't improve what you can't measure. Tools like Profound, Otterly, and our own internal LLM citation tracker let you monitor where ChatGPT, Perplexity, Gemini, and Claude mention your brand — and your competitors.
We run monthly LLM audits for every britRank client. If you're not tracking yet, [book a free AI visibility audit](/contact).
## The bottom line
AI search rewards clarity, structure, and authority. Most of what worked for traditional SEO still applies — but the bar is higher, the formatting matters more, and entity signals carry serious weight. Start now.