# Why Next.js is Excellent for SEO
Next.js has become the go-to framework for SEO-focused websites, and for good reason. Here's why it's an excellent choice for businesses that want to rank well in search engines.
## Server-Side Rendering (SSR)
Next.js provides Server-Side Rendering out of the box, which means Google sees fully rendered HTML. Unlike client-side rendered React apps, search engines can easily crawl and index your content.
## Static Site Generation (SSG)
For pages that don't change frequently, Next.js can pre-render pages at build time. This results in ultra-fast page loads and perfect SEO, as the HTML is ready before users even request it.
## Incremental Static Regeneration (ISR)
ISR allows you to update static pages without rebuilding your entire site. Perfect for blogs and content that updates regularly but doesn't need to be dynamic.
## App Router + Metadata API
The Next.js App Router provides perfect control over:
- Meta tags
- Open Graph tags
- Structured data
- Canonical URLs
## Core Web Vitals
Next.js is optimized for Core Web Vitals, which directly impact your search rankings. Fast loading times, smooth interactions, and stable layouts are all built-in.
## Conclusion
If SEO is important to your business (and it should be), Next.js is an excellent choice. It combines the power of React with SEO best practices, giving you the best of both worlds.